Tuesday, October 03, 2006

Reflection on the article ‘An Evaluator Looks at Cultural Diversity’

The author of this article, Thomas C. Reeves considers cultural diversity as a serious issue in the evaluation of Instructional programs and products in the national and international level. Cultural sensitivity is the essential elements in the evaluation of education and training. He also suggests strategies for culturally sensitive evaluation and gives examples of cultural sensitivity and cultural bias and provides a rating scale for multicultural sensitivity in instructional products. In my view, cultural sensitivity is a delicate issue. Therefore, it is necessary to identify less obvious sources of cultural bias. Evaluators need to be familiar with different cultural knowledge, cultural characteristics, history, values, belief systems and behaviors of the members of ethnic group. Evaluator need to be able to adopt to cultural differences and to adopt approaches that lend themselves to cultural sensitivity. Evaluators should involve groups of evaluation that are important in policy and programming, particularly when evaluating issues of social responsibility. I think that through intensive study focusing on cultural sensitivity, Evaluator can overcome the shortcomings of instructional programs and products. As a result, the products could be acceptable to everybody irrespective of color, religion, race gender and disable through out the world.
According to Author, the ultimate goal should not design culturally neutral instructional materials, but should create learning environments that are enriched by the unique values that are inherent in different cultures. New millennium’ new challenge to the Evaluator is a new concept of ‘emancipatory evaluation’. Last of all, I think that Evaluators working in a different country or in a different cultural setting will find that their first important task is to learn about their culture and its implications for the program evaluation.

References:
Reeves, T. C. (1997, March-April). Educational Technology. An Evaluator Looks of Cultural Diversity, p. 27-31
EDD Publication, Canada. (2000, March). Evaluation Forum Newsletter.

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